Saturday, September 24, 2022

Propaganda 2.1: Understanding Propaganda in the Digital Age

I'm happy to announce the publication of my fourth book, Propaganda 2.1: Understanding Propaganda in the Digital Age. (Cascade Books, Eugene OR, September 8, 2022)

Here's a blurb:

Since the US presidential election of 2016 the words propaganda and fake news have been prominent in American political and cultural discourse. Yet very few people can provide a coherent explanation of what they mean, precisely, when using them. On the two sides of the political spectrum ("red" and "blue"), each points out messages from the other side that they think are untrue--or that they simply don't like. Unlike our dangerously biased political system, however, reality has more than only two sides. For decades, Americans sat by while their mediated world was carved into a single "red reality" focused in necessary opposition to a single "blue reality." We've been given "red media outlets" and "blue media outlets" to stoke our collective rage, each against the other's lies. But the first two decades of the twenty-first century have presented us with a new information environment, one of unregulated and seemingly uncontrollable information. Like the young boy in a popular folktale, we can now see--if only we can resist the pressures of social conformity--that both emperors, red and blue, strut proudly before us, naked. Propaganda 2.1 is a handbook for seeing reality clearly--and coping with it.

And here are some early reviews:

Writing in the tradition of media-ecology scholars such as Jacques Ellul and Neil Postman, Peter Fallon takes on the subject of propaganda with intelligence, insight, and moral clarity. Coupling historical context with contemporary analysis, Propaganda 2.1 is essential reading for anyone concerned about the contemporary media environment and where we may be headed in the years to come. Lance Strate, Fordham University

Propaganda 2.1 is a timely contribution to digital-literacy education. After a thoughtful rereading of Ellul’s classic work, the book offers in a lucid exposition a wealth of original research and insights into the changing nature of propaganda in the twenty-first century. No student of media or reader who wants to better understand and defend themselves from the new generation of propaganda in the digital age can afford to ignore this extremely resourceful book.
Casey Man Kong Lum, William Paterson University

Propaganda 2.1 is a brilliant contribution to our fragile planet and civilization. . . . The picture is bleak, but Fallon shows how the emergence of the World Wide Web and various internet technologies can open up new possibilities—not just QAnon and Alex Jones, but WikiLeaks, Occupy Wall Street, and Black Lives Matter. Individuals and smaller movements can have a voice. Resistance, truth, justice, freedom, and community may not be likely—but they are possible with Propaganda 2.1.—David W. Gill, International Jacques Ellul Society

The book is available on Amazon, Barnes & Noble, Books-a-Million, the website of Wipf & Stock Publishers, and at select bookstores. You can also support your local independent bookstore by finding Propaganda 2.1 on IndieBound and buying it there. 

A limited preview can be found on Google Books.

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