Maybe some TV ads will stop illegal border crossings. Well, at least the The U.S. Department of Homeland Security thinks so.
The agency is launching a $1.5-million campaign called No Mas Cruces en La Frontera, or No More Border Crossings.
The Spanish-language public service announcements call attention to the practice of smugglers stuffing children into vehicle compartments that could become death traps.
According to the Associated Press, their release coincided with the launch of another media campaign by the U.S. Border Patrol to call attention to the dangers of clandestine border crossings.
TV ads began airing last week in the Mexican state of Michoacan, and were due to begin this week in U.S. cities, including Los Angeles, Chicago and Houston. The campaign unveiled Thursday will target cities closer to California's Mexican border.
U.S. Campaign Aims to Deter Illegal Aliens
By ELLIOT SPAGAT, The Associated Press
Friday, August 19, 2005